Vice President Marketing

Our client is growing and evolving.  They are looking for a VP Marketing to help them dominate their marketing channels, measure the impact of these channels, target market new opportunities and offer creative insights to better serve their business-to-business clients. This is a target marketing role with an emphasis on implementation, data, and reporting.

If you’re passionate about marketing, adore making an impact, and you bring a personality that is highly infectious in fostering successful target marketing initiatives, and if you thrive in wanting to make a difference in customer retention, then we’re looking for you! 

Why work for them?   Experience the difference!

Vibrant Work Environment!  This organization cares deeply about its clients and the work they do. They have developed a place where they see you as one of their biggest assets.

Work in an incredible space with amazing people who are passionate about maintaining a healthy and positive work environment.

Career Advancement! Ongoing opportunities for training and development are encouraged because they are committed to their employee’s growth and want to see you succeed.

They compensate your talent!  They offer an above-industry salary and compensation structure.

Great Place to Work. They are committed to employee engagement and understand the need for work-life balance.

Inclusive, equitable, and accessible workplaceAll team members are valued, respected, and heard. They learn from each other’s differences, gaining strength through their people and their perspectives.

The Opportunity

We are looking for an experienced Marketing Manager to develop and manage marketing programs in specific channels, support business objectives, foster customer retention, execute data driven target marketing, identify product lines, and advance brand building.

Objectives of this Role

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Responsibilities for Marketing Leadership

  • Lead the marketing department and team.
  • Collaborate with the sales department to implement target marketing initiatives.
  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
  • Market through various channels and segment databases working with data sets
  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
  • Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, and retention
  • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
  • Partner with creative teams, other internal stakeholders, and external agencies and vendors
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes

Qualifications for Marketing Manager

  • Bachelor’s degree in marketing, business, or related field
  • Over ten years’ experience in a target marketing role is required
  • Experience building complex marketing programs and reporting on the results
  • Exposure to digital and direct response marketing
  • Experience in data driven marketing with Business-to-Business customers
  • Expertise in target marketing
  • Marketing leadership experience
  • Metrics-driven marketing mind with eye for creativity
  • Experience with marketing automation and CRM tools
  • Strong project management skills
  • Strong problem-solving ability, including metrics-driven thinking
  • Competence as a creative writer with an eye for great emails and landing pages
  • Excellent written and verbal communication skills

Executive Search Consulting Services

You may not want to commit to outsourcing a full recruit, so I am offering new HR consulting options that deliver exceptional value and save you money by providing specific HR consulting services within your HR hiring process. 

I can supplement your existing Executive Search process and support your Executive Search Team with my HR consulting Services.

Making the Correct Hiring Decisions with Confidence

We offer PXT Select assessment testing that empowers you to hire smarter by using scientifically validated assessments and actionable data to select the right people for the right role.

Why Assessments are Important

PXT Assessments are a powerful tool that empowers HR professionals to make informed hiring decisions, optimize talent management, and foster a productive and engaged workforce.  Its interconnected approach and data-driven insights create a solid foundation for making well-informed hiring decisions critical for an organization’s success. 

PXT Assessments play a pivotal role in modern HR practices for several compelling reasons:

  • Higher predictive validity with a more comprehensive view of candidate’s potential performance in specific roles.
  • Objective data and insights about candidates to make more informed objective data driven hiring decision making that reduce the risk of biased or subjective evaluation.
  • Optimized talent management where HR can create personalized training and development plans leading to improved employee performance and growth in the organization.
  • Reduced Turnover and enhanced retention by hiring individuals who align well with the organizations culture and job requirements.
  • Streamlines the hiring process to make it efficient and effective.
  • Utilizing the assessment ensure that hiring practices are fair, consistent, and compliant with applicable regulations.
  • Gives you a competitive advantage because a well-structured and evidence-based hiring process elevates an organizations reputation and employer brand.

Benefits of PXT Assessments

  • Make objective data driven hiring decision.
  • Enhance candidate evaluation.
  • Reduce hiring time and cost.
  • Improve employee retention.

Our Process

To effectively utilize PXT Assessment within your HR practices, it’s crucial to follow a well-defined process that encompasses the pre-assessment, assessment, and post-assessment phases.

Pre-assessment Phase – Identifying Job and Hiring Requirements

  • Clearly define the knowledge, skills, abilities, and other attributes required for the target role. This forms the foundation for the assessment criteria for the performance model.
  • We create a Performance Model which is a snapshot of the preferred traits for your given job.  It reflects the Ideal Candidate for the role. It shows the positions ranges for each of the Thinking Style and Behavioural Trait scales. 
  • We would meet with you to do a Job Analysis and define the hiring criteria.  We use existing performance models with a combination of your job description and the Job Analysis to create the performance model.

Assessment Phase – Administer the Assessment

  • Present the assessment to candidates in a controlled and standardized manner. The assessment experience begins with a brief orientation video. It takes approximately 60 minutes to complete. The testing is computer adaptive and the difficulty of the exam tailors itself to the candidates level of ability.

Post-Assessment Phase – Scoring and Interpreting Results

  • Analyze candidates’ assessment responses using established scoring protocols. Interpret the results to understand their strengths, weaknesses, and overall fit for the target role.
  • Provide feedback to candidates – Offer candidates constructive feedback based on their assessment results. This feedback can help them understand their performance, gain self-awareness, and identify areas for improvement.
  • Utilize results for decision-making.  We provide comprehensive selection reports and coaching reports. The comprehensive Selection Report which is the primary report to use for selection purposes.  It provides the candidates results in graph and a narrative form and compares those results to the performance model.  All terminology is defined, so there is not interpretation needed beyond the report itself.  The report includes customized interview questions.
  • Incorporate the assessment results into your overall candidate evaluation process. Use the data to inform hiring decisions, talent development strategies, team building efforts, and performance evaluations.

Reasons to Use Assessments

Hiring

Pre-employment screening – Talent acquisition and selection – assess candidates fit with job demands, team dynamics, organizations culture.

Succession Planning – identify potential internal candidates to fill key leadership roles.

Coaching

Team Building and Development – contributes to team building and development efforts by facilitating the formation of cohesive, high-performing teams.Employee Performance Evaluation – to develop employees’ performance by identifying areas for growth, provide targeted training and development opportunities.

Call us to discuss our PXT Select Assessment Services

Gail Pearce – 604.805.3223 or

Email: gail_pearce@telus.net

About Gail Pearce Recruiting

Gail Pearce Recruiting is a boutique professional recruitment firm located in downtown Vancouver, B.C. with over 20 years executive experience and has been providing recruiting services since 2006. We have a unique skill set and specialty focus in professional service companies with in-depth recruiting experience inengineering, finance and accounting, legal, real estate and property management industries.

Working with Gail Pearce Recruiting you will have access to qualified human resource professionals. We provide an extensive range of high level recruitment services for leading organizations in private and public sectors. Executive Search, Administration staff recruiting, and Interim Management are our specialties. We foster successful matches for the career seeker and employer. Our mission is to offer exceptional talent while saving our clients costs in the recruiting process.

Gail Pearce Recruiting

Phone: 604.805.3223
Email: info@gailpearcerecruiting.com

Vancouver, B.C. Canada

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