Our client is growing and evolving. They are looking for a VP Marketing to help them dominate their marketing channels, measure the impact of these channels, target market new opportunities and offer creative insights to better serve their business-to-business clients. This is a target marketing role with an emphasis on implementation, data, and reporting.
If you’re passionate about marketing, adore making an impact, and you bring a personality that is highly infectious in fostering successful target marketing initiatives, and if you thrive in wanting to make a difference in customer retention, then we’re looking for you!
Why work for them? Experience the difference!
Vibrant Work Environment! This organization cares deeply about its clients and the work they do. They have developed a place where they see you as one of their biggest assets.
Work in an incredible space with amazing people who are passionate about maintaining a healthy and positive work environment.
Career Advancement! Ongoing opportunities for training and development are encouraged because they are committed to their employee’s growth and want to see you succeed.
They compensate your talent! They offer an above-industry salary and compensation structure.
Great Place to Work. They are committed to employee engagement and understand the need for work-life balance.
Inclusive, equitable, and accessible workplace. All team members are valued, respected, and heard. They learn from each other’s differences, gaining strength through their people and their perspectives.
The Opportunity
We are looking for an experienced Marketing Manager to develop and manage marketing programs in specific channels, support business objectives, foster customer retention, execute data driven target marketing, identify product lines, and advance brand building.
Objectives of this Role
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
Responsibilities for Marketing Leadership
- Lead the marketing department and team.
- Collaborate with the sales department to implement target marketing initiatives.
- Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
- Market through various channels and segment databases working with data sets
- Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
- Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, and retention
- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
- Partner with creative teams, other internal stakeholders, and external agencies and vendors
- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
Qualifications for Marketing Manager
- Bachelor’s degree in marketing, business, or related field
- Over ten years’ experience in a target marketing role is required
- Experience building complex marketing programs and reporting on the results
- Exposure to digital and direct response marketing
- Experience in data driven marketing with Business-to-Business customers
- Expertise in target marketing
- Marketing leadership experience
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
- Strong project management skills
- Strong problem-solving ability, including metrics-driven thinking
- Competence as a creative writer with an eye for great emails and landing pages
- Excellent written and verbal communication skills

